The content on the pages of your website is vital to help both your customers and search engines to understand your products/services. Without this important context and information, nobody will know what your website is for. The headings on your site are not just there to look pretty, they actually serve an important purpose.
Whilst headings are often used to break up the page and help readers to understand the flow of the content, they also give signals to search engines to understand what the page is about. The main heading of the page is usually an H1. This is the biggest signal of the page, so it must tell people what the page is about. After this, there should be several H2 headings that help to support the main H1. These headings should all feature relevant keywords to help describe what is on the page.
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